I'm an award winning GCD in creative thinking, interaction design, problem solving and digital for the world’s largest companies. I don’t accept the way things have always been done because there is always a better way of doing essentially anything. I’m a creative and I like changing things through creativity. By leading teams or getting my hands dirty I create simple and powerful ideas that solve problems and make into culture.
I preach for agile teaming, design thinking, problem solving, strategic thinking, collaboration, all through creative empowerment and silent leadership. From idea to execution, I get together with great thinkers and makers to design solutions and constantly reinvent the way we think about human experience and new technology.
I help innovative brands not only to deliver financial performance but also to make a positive impact to society.
My curiosity and determination to seek inspiration outside my comfort zone have allowed me to work for prestigious companies in the United States, China, Brazil and the United Kingdom. Some of them include Ogilvy/NY, Edelman/NY, Vidal Partnership/NY, Saatchi & Saatchi London, Duda Mendonça. Globalworks/NY and G2 Creative Studio, in Beijing. Before discovering my passion for creativity, I also worked in marketing @Microsoft/Brazil, in sales at Plug&Use, Brazil, and as bank manager @Unibanco.
A globally recognized leader, I got recognized as one of the top 10 Creative Directors of the world and I've been awarded with more than 85 major awards, including 10 Grand Prix at the most prestigious festivals in the industry: 25 lions, Creative Effectiveness, Grand Prix for Good, Titanium, Golds, Silvers and Bronzes in Cannes, Best of Show and Best of Categories, Gold, Silver and Bronze pencils at the One Show, Yellow Pencils and wood Pencils at the D&AD, Grand Prizes and First Prizes at the New York Festivals and Clios, Effies, Caples, Webby’s, El Ojo, FIAP, LIAAs, Echo, DMA, among other awards, together with the prestigious Beazley Design of the year. With these, I got asked to judge several creative festivals like the One Show HAATBP, Webbys, NY Festivals, , Lux Awards/Ecuador, Prêmio Carcará/Brazil…
My biggest accomplishment is currently having my work being featured in the main lobby of the MoMa/NY and acquired to the permanent collection of the museum and other museums around the world, including the prestigious Victoria and Albert Museum and Design Museum in London. I'm also proud in having another work adopted officially by the city of Madrid, and used even by Joe Biden and the Democrats at a National Democrat Convention.
Finally, I also found time to use creativity for good. I proudly created and lead the pirates – worldwide agile-based collaborative creative teams in charge of making great ideas happen. Imagine more than 80 creatives doing everything, working faster, smarter and leaner by being problem-solvers, strategic thinkers, UX and UI masters, design thinkers, producers, and account services. I've got invited to several talks, workshops and seminars around the world to talk about it.
This innovative way of working made the prestigious Brazilian business magazine Época Negócios, chose me as one of the 40 Brazilians who are making the difference around the world. To spread my vision even further, I teach at Miami Ad School and as a guest professor at NYU.
I started my career as a marketeer, then, I was a salesman, switched to advertising art director, to digital creative, to user centric creative director, to a creative director and, then, a social impact creative leader. I keep reinventing myself because I'm a generalist.
From a MBA at the Berlin Creative School of Leadership to Hyper Island/Stockholm to Miami Ad School, I won't stop learning new ways of making great things happen.