Last Horoscope

“For many in the Latinx community, their voices are unheard and their future uncertain. Together, we can help members of this community realize their power to change the future of education, health care, economy and beyond”- Vote.org CEO Andrea Hailey.

Leading up to one of the most divisive 2020 US presidential elections ever, there was overwhelming apathy amongst the Latinx community around voting. Historically overlooked, they weren’t interested in it anymore because they felt they couldn’t make a difference. How could we change that? 

WhatsApp formed a partnership with Vote.org and International Fact Checking Network and brought “The Last Horoscope”, a last zodiac read from the most iconic latino astrologer and a cultural influencer—Walter Mercado, telling latinos that the power was in their hands through voting. 

Once we empowered the community through a campaign with Walter, we needed to guide them toward the right information and help them with the voting process. WhatsApp collaborated with both these organizations to create firsts-of-its-kind voter registration and fact checking bots in Spanish and English, to share valuable resources and fight election misinformation.

The campaign impacted more than 21.5M US users, almost 40% of US latino population with more than 2 million direct engagement to the bots and over 500K messages sent, making “The Last Horoscope” WhatsApp’s largest and most successful elections campaign and fact-checking initiative ever.

“A last message that he would’ve loved to share with his community with mucho mucho amor.”- Walter’s family.