UPS TPI. From sponsoring a sport to becoming part of it.
UPS is the expert in logistics and efficiency. Everything is calculated and every decision is based on numbers. We created an algorithm that showed how efficient a team was. We decided to make this discovery into a tool for fans, a secret weapon that could help you know which team would come out on top in the brackets for NCAA sports. This was the key, it wasn't winning or loosing, it was efficiency, something UPS knows very well.