Santa doesn't have to worry about defective toys or a slow sleigh anymore, because Siemens just upgraded the North Pole with new technology. That's the theme of Siemens' new digital campaign. The campaign included a microsite, 15-second animated videos (below), digital ads and social media, and shows how its technology -- from wind turbines to software -- helps factories improve operations. The videos below have had more than 3 million views.
Site of the Day
Access the website here or watch its demo below.