An interactive and fun campaign that brought consumer engagement to the roof and increased the sales of Dentyne by 20% in a single quarter.
Dentyne integrated campaign
Under the "Say it Up Close" campaign for Dentyne, an integrated campaign was created and it was delivered on the concept:
The closer you look, the more interesting it gets. The campaign increased the sales of Dentyne in 20%, in the quarter it was launched.
Website / Interactive OOH.
An interactive experience and an endless zoom transported the user through different and fantastic worlds.
Collectible pieces of gum were hidden and enabled the user to participate in a sweepstakes if discovered.