Dentyne integrated campaign
Under the "Say it Up Close" campaign for Dentyne, an integrated campaign was created and it was delivered on the concept:
The closer you look, the more interesting it gets.
An interactive experience and an endless zoom transported the user through different and fantastic worlds.
Collectible pieces of gum were hidden and enabled the user to participate in a sweepstakes if discovered.
Made at TVP in partnership with Curious Pictures.