Summary

An interactive and fun campaign that brought consumer engagement to the roof and increased the sales of Dentyne by 20% in a single quarter.

Dentyne integrated campaign

Under the "Say it Up Close" campaign for Dentyne, an integrated campaign was created and it was delivered on the concept: 
The closer you look, the more interesting it gets. The campaign increased the sales of Dentyne in 20%, in the quarter it was launched.

Website / Interactive OOH.

An interactive experience and an endless zoom transported the user through different and fantastic worlds. 
Collectible pieces of gum were hidden and enabled the user to participate in a sweepstakes if discovered.

Interactive Ads

Print Ads

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Bus shelter

Translation: When you get up close things are more interesting. Refresh your breath.

Translation: When you get up close things are more interesting. Refresh your breath.