Dentyne integrated campaign

Under the "Say it Up Close" campaign for Dentyne, an integrated campaign was created and it was delivered on the concept: 
The closer you look, the more interesting it gets. 

Website

An interactive experience and an endless zoom transported the user through different and fantastic worlds. 
Collectible pieces of gum were hidden and enabled the user to participate in a sweepstakes if discovered.
Made at TVP in partnership with Curious Pictures. 

Print Ads

 Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

 Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

 Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

Translation: When you get up close things are more interesting. Refresh your breath. (Click on the image to enlarge)

OOH

                                               Translation: When you get up close things are more interesting. Refresh your breath.

                                              Translation: When you get up close things are more interesting. Refresh your breath.

Interactive Ad 1

Interactive Ad 2