2018 has been the year of women.
This year, the women's march became the largest protest in U.S. history. Yet, women are still sidelined in sports. This is shown on the empty seats at the WNBA games.
The Women's National Basketball Association wanted to launch the 2018 games with an activation that connected the league to the women's movement. Our idea came from the insight that people are more likely to participate when they get to have a say.
This season, the WNBA calls all voices currently supporting women into the arena. By showing up to the game, you'll be doing more than supporting women in sports. You'll be standing up for women everywhere. The WNBA arenas are divided into sections, each assigned to a partner organization. When you take a seat, you'll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.
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